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The Grow Festival

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For the grow lovers was born this last weekend the biggest event of Cannabis in the world: Expogrow or what is the same the International Cannabis Fair/Festival/Forum where had place in Irun next to France (200 meters next to french border). Here you could have discovered this world better, launch questions, and share your knowledge with most proffesional of the green area, because of the assitance of huge sponsors like PLANTASUR, AMALUR Y PH-EC PRODUCTIONS.

It is not only a forum, then Expogrow listened reggae music with characters like Marea, Morodo, B-Real, Guadalupe Plata, Emzel Cafe, …. and many more.

But, the star of the party i am going to show for the end. Because the real toy where the new farming invention, which is going to change the plant breeding of the future. It is called GI GROW JARDIN ROTATIF-REFLECTEUR, or colloquially a hemp collider. This is able to grow 336 plants in a row. The secrets are:

- The light position which is close enough to the plants to grow well, but not so close that leaves meet scorches.

- The second constant is gravity. It has been found that if the plants are continuously rotating growth hormones are uniformly distributed throughout the plant, increasing growth rates by several times that of a stationary plant.

- It costs between 3000 and 6000 euros depending on their size. But you must take into account this revolutionary device spend less energy, because use half the number of bulbs.

 

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The Jumping Pedestrians

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These type of pedestrians which appear in the next video belong to the first parkour academy called TEMPEST FREERUNNING ACADEMY in California. If someone have heard nothing about this discipline, it is the art of displacement. This young lifestyle consists on overcoming the public obstacles like fences, hurdles, walls, even trees,… any urban infrastructure. With the mission of use your body for better. Also, id you are according with your body, this kind of sport has multiple advantages for film, videoclips, and live events.

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ENTRY: STREET MK

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Academic project aimed to discover the new methods for attaching people. Street Marketing and Buzz Marketing are the present, everyone trust in the known relationships and its fellow. Currently, people is tired of a square box influence on them. This is an advance in terms of the new society requierements, because it is time of direct contact brand-consumer, it is time for experience. Look, Discover, Check, Learn, Analyze, and Share:

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Viral Marketing Idea

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This is an original project for Red Bull. It happened while i was thinking something great to enter in the ad agency……

Not i was kidding with all of you!!! There was an idea that i got in my last course in my degree of Advertising with my professor and friend Ximo Lizana in one of his classes of “Digital and Interactive Strategy”.

It is in my spanish mother tongue. Take a seat and enjoy of this creative project in Prezi:

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Together is Power

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After these long relaxed holidays without writing on my coolblog. I appreciate all your comments as praise as the attempts of spam recently deleted. Now i going to introduce the revolutionary idea to change every countdown. Eager to more magic alcohol. Any desperate man combinated 2.0. possibilites with what all of we want madly: to lengthen the happy hour time.

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Stingy-Bill

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Funny and cheap viral strategy by our brazilian friends of Scotch-Brite. Brand dedicated to the production of scourers. There is where the “Scotch” comes, because it’s the origin of this washing kitchen element. The other word Brite is a contraction “easy-to-say” Bright in english making honor to the benefit of this product. Everything connected and perfect marketing experience with customers; specially for stingy people:

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Sweating Cold

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It’s the benefit of this refreshing discovery. The manufacturer is ZERO and they’ve designed a sport t-shirt with an special fabric, that gets cold while you sweat. It seems amazing but it can come true through some kind of special polymers capable of cooling are enclosed in small circles blue. When these polymers are in contact with any moisture increase in size by increasing the surface to cool. Put another way, when you sweat shirt automatically becomes cool to the point that you feel cooler with the shirt on without it.

Currently, some brands like Puma have beneficiary of this marketing advantage with the tagline: Sweat smarter; creating perfomance at the same time:

 

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Sprite Shower

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How great is the combination of one Sprite’s sip with a shower in summer? I think it’s a boom that just no other than Sprite could do  better for its Brand Proposition of Refreshing The World. Now it’s the turn of beaches: